“Am I Willing At This Time to make the investment required to make a positive difference on this topic?” - the first principle of becoming the person you want to be

Marshall Goldsmith’s “First Principle of Becoming the Person You Want to Be”:

Am I willing at this time to make the investment required to make a positive difference on this topic?

In short: “AIWATT”.

It’s all about inserting a delay to think between stimulus (environment) and response (behavior).

🚧 Default: Trigger > Impulse > Behavior.


Better: Trigger > Impulse > AIWATT > Considered Behavior

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