Strategy = a integrative set of choices that positions you to win
What is a Strategy
A strategy is:
- An integrative set of choices that positions you a on playing field of your choice in a way that you win
- Must be coherent and doable
- uncomfortable, because you cannot control them - ultimately the customer is the customer.
- concerned with the long-term, not this cycle
The essence of strategy:
choosing to perform activities differently than rivals do. -HBR
Strategies are what makes your plans cohesive. Make the Decision that Informs all Subsequent Decisions.
See also: Strategy Document