**The result of nearly instantaneous calculations by the unconscious mind, for reasons which may not be articulatable **
Snap Judgments are the result of nearly instantaneous calculations by the unconscious mind, for reasons which may not be articulatable. They were the primary topic of the book Blink They can be incredibly helpful, but also incredibly harmful.
Good Examples
- A tennis legend was able to predict double-faults before they occurred with better than 90% accuracy, but could not understand how he knew
- Art historians spotted a fake statue within seconds, but couldn’t explain what about it made them realize it was fake.
Bad Examples (examples of bad ones)
- Implicit associations & unconscious bias (IAT)
- The Warren Harding Effect