When you’re stuck on a problem, try looking at it from a new perspective.
The competitive eater Takeru Kobayashi didn’t break the world record for eating hotdogs by asking himself “how can I eat as many hot dogs as possible”… instead he reframed the problem as “how can I make eating a hot dog easier?” This is what lead him to think outside the box and develop his signature eating competition techniques, which allowed him to double the previous world record. (which were then emulated by everyone else).