OKRs bring clarity, alignment, commitment, and accountability.
Focus
OKRs force you to decide what is important, and realize what’s not.
Alignment
OKRs in an organization ensure a common focus. This is also known as alignment. Across an organization, aligning higher level Key Results with lower level Objectives ensure that the ground troops are working toward what the execs believe to be important.
Commitment
Making your OKRs SMART and public is a show of commitment. Continually reviewing progress against them (see the next section) renews this commitment.
Tracking
OKRs are to be checked in with frequently. Key results are number-based, and in being so, measurable. The timeline of the goal provides a clear domain of measure.